When it comes to fitness YouTubers who prioritize science, facts, and no-nonsense advice, few stand out like Greg Doucette. With a blend of expert knowledge, blunt honesty, and real-world experience, he has built a massive online following. But who is Greg Doucette beyond the screen?
Quick Bio
| Full Name | Greg Doucette |
|---|---|
| Date of Birth | September 17, 1975 |
| Nationality | Canadian |
| Profession | YouTuber, Coach, Bodybuilder, Author |
| YouTube Channel | Greg Doucette |
| Subscribers (2025) | Over 1.5 million |
| Famous For | Fitness videos, no-BS advice, SARMs info |
| Education | Kinesiology degree, Master’s in Physiology |
| Competition Titles | IFBB Pro Bodybuilder, Powerlifting Champion |
| Books Published | “The Ultimate Anabolic Cookbook”, “Harder Than Last Time” |
| Website | gregdoucette.com |
Early Life and Background
Greg Doucette was born in Canada and developed a passion for sports and training at a young age. By the age of 13, he was already lifting weights seriously. His natural curiosity and desire to improve led him down a path where fitness wasn’t just a hobby—it became his life’s purpose. Unlike many influencers today, Greg has formal education in the field. He earned both a Bachelor’s degree in Kinesiology and a Master’s degree in Exercise Physiology, giving him a scientific edge in understanding the human body, performance, and nutrition.
His early dedication, combined with a natural talent and scientific background, set the stage for his later success as a bodybuilder, coach, and educator.
Professional Bodybuilding and Powerlifting Career
Before becoming a full-time content creator, Greg Doucette made a name for himself in both bodybuilding and powerlifting. He holds the title of IFBB Pro Bodybuilder, a highly respected designation in the competitive fitness world. He’s also broken numerous Canadian national records in powerlifting, showcasing not just aesthetics but real-world strength.
Greg has competed in over 60 bodybuilding competitions and earned his pro card in 2012, which allowed him to step on stage with the best in the world. His dual success in bodybuilding and powerlifting makes him a rare hybrid athlete, able to coach both physique-focused clients and those looking to increase their strength and performance.
YouTube Career and Rise to Fame
While Greg had already built a successful coaching business, his YouTube channel is what truly launched him into global recognition. He started uploading videos around 2018, focusing on fitness myths, steroid education, SARMs, and diet tips. What set him apart was his authentic style—he speaks directly, with emotion, and calls out misinformation when he sees it.
His series of “Natty or Not” videos, where he analyzed whether other influencers were natural or using enhancements, quickly gained traction. Viewers appreciated his honest and educational breakdowns, especially in an industry filled with deceptive claims.
Today, his YouTube channel has over 1.5 million subscribers and continues to grow. He posts content almost daily, covering everything from training techniques to celebrity fitness critiques, always with his signature catchphrase: “It’s harder than last time!”
Coaching and Fitness Programs
Beyond YouTube, Greg Doucette runs a successful online coaching business. He offers personalized coaching services for bodybuilding, weight loss, strength training, and general fitness. His programs are science-backed and customized, based on the client’s goals, age, and experience level.
One of his most popular coaching tools is the “Harder Than Last Time” Training Manual, a comprehensive guide that covers training intensity, volume, recovery, and how to track progress effectively. His no-excuses approach to coaching has helped thousands of clients achieve their fitness goals.
Books and Digital Products
Greg has published several best-selling fitness resources, including:
The Ultimate Anabolic Cookbook – A collection of high-protein, low-calorie meals that taste great and help with fat loss and muscle gain.
Harder Than Last Time: The Book – Covers everything from mindset and goal-setting to advanced training techniques.
Training and Diet Plans – Custom guides available for all fitness levels.
These resources are known for being practical, effective, and easy to follow, without the fluff you find in many fitness books.
Popular Catchphrases and Signature Style
If you’ve watched even one of Greg’s videos, you’ll recognize his signature voice and tone—energetic, loud, and full of passion. He’s known for phrases like:
“It’s harder than last time!”
“Coach Greg!”
“Use your friggin’ head!”
“Don’t be stupid!”
These catchphrases are more than just fun—they reflect his philosophy of pushing yourself, using logic, and avoiding shortcuts.
Views on Steroids and Enhanced Athletes
One of Greg’s most talked-about topics is steroid use in the fitness industry. Unlike many influencers, he doesn’t shy away from the topic. In fact, he’s very open about his own use of performance-enhancing drugs (PEDs) during his competitive career.
He uses his platform to educate others on the risks, side effects, and realistic expectations around PEDs and SARMs. He doesn’t encourage their use, but he also doesn’t demonize those who choose that path. His balanced, honest perspective is appreciated by many looking for truth in a heavily filtered industry.
Controversies and Criticisms
With bold opinions and a blunt style, Greg Doucette has found himself in the middle of a few online controversies. He’s been involved in feuds with other YouTubers, called out influencers for fake natties, and been accused of being too aggressive in his approach.
Despite this, he continues to grow in popularity. Many fans say they appreciate his transparency and courage, even when he’s saying things people don’t want to hear. In a world of fake positivity, Greg offers raw honesty—and that resonates with millions.
Greg Doucette’s Diet and Training Philosophy
Greg promotes a sustainable, long-term approach to fitness. He’s a strong advocate of calorie control, flexible dieting, and training with progressive overload. His philosophy is simple:
Eat in a calorie deficit to lose weight, calorie surplus to gain muscle
Train harder than last time
Be consistent, not perfect
He debunks extreme diets, fads, and quick fixes, and instead promotes real food, smart training, and gradual progress.
Anabolic Recipes and Cookbook Success
One of Greg’s biggest hits is his series of anabolic recipes. These are meals that are high in protein, low in calories, and still taste good. His cookbook includes recipes like anabolic French toast, low-calorie pizza, and protein-packed desserts.
The idea is to help people feel full, eat well, and still lose fat or build muscle without suffering. These recipes have become a favorite among dieters and fitness fans alike.
Social Media Influence and Online Presence
Greg is active across multiple platforms, including Instagram, TikTok, Twitter, and of course, YouTube. He uses each channel to spread fitness information, motivational content, and updates on his training and personal life.
He interacts frequently with his audience, answering questions, responding to comments, and even featuring fan transformations on his page. His online presence is authentic and engaging, which has helped him build a strong, loyal community.
Legacy and Impact on the Fitness Industry
Greg Doucette’s impact on the modern fitness industry is undeniable. Through his educational content, coaching, and unfiltered commentary, he’s changed the way many people approach fitness. Whether you’re a beginner, a competitive athlete, or just someone trying to lose fat, Greg’s content has something for you.
He encourages critical thinking, promotes evidence-based advice, and motivates people to take control of their health. His legacy is not just in his videos or books, but in the lives he’s transformed through his tough-love approach.
Personal Life and Current Projects
Though very focused on his brand, Greg does share bits of his personal life with his audience. He lives in Canada with his partner Ali, and is often seen biking, training, or preparing meals. He’s also working on new cookbook editions, fitness programs, and expanding his Harder Than Last Time brand.
He’s not just a YouTuber—he’s a businessman, athlete, and educator dedicated to making fitness more honest and accessible.
Final Thoughts on Greg Doucette
In an industry saturated with gimmicks, filters, and half-truths, Greg Doucette stands out as a beacon of truth, intensity, and evidence-based advice. Whether you love his style or find it too loud, there’s no denying his influence. He continues to motivate millions to push themselves harder than last time, both in and out of the gym.
FAQs
Who is Greg Doucette?
Greg Doucette is a Canadian YouTuber, bodybuilder, and coach known for his evidence-based fitness content.
Is Greg Doucette a real bodybuilder?
Yes, he’s an IFBB Pro Bodybuilder and national champion powerlifter.
What is Greg Doucette’s famous phrase?
“It’s harder than last time!”
What does Greg Doucette teach?
He teaches sustainable dieting, progressive training, and fitness education based on science.
Has Greg Doucette used steroids?
Yes, Greg is open about his past steroid use and educates others about the risks.
Where can I find Greg Doucette’s cookbook?
His cookbook is available at gregdoucette.com
How many subscribers does Greg Doucette have?
As of 2025, he has over 1.5 million YouTube subscribers.
What’s Greg Doucette’s coaching style?
Direct, personalized, and focused on long-term results over quick fixes.
Does Greg Doucette still compete?
He no longer competes professionally but remains active in training and coaching.
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