Austin Rief is not just a name but a powerful force in the entrepreneurial world. Known for co-founding the wildly successful business newsletter Morning Brew, he has emerged as a prominent internet personality and a source of inspiration for budding entrepreneurs. His journey is a testament to innovation, hard work, and strategic thinking, making him a modern icon of entrepreneurship.
Quick Bio Of Austin Rief
| Category | Details |
|---|---|
| Full Name | Austin Rief |
| Date of Birth | 1996 |
| Age | ~27-28 years old (as of 2025) |
| Birthplace | Maryland, United States |
| Education | University of Michigan, 2017 |
| Occupation | Entrepreneur, Internet Personality |
| Net Worth | Estimated at $20-$30 million |
| Known For | Co-founding Morning Brew |
| Social Media | Twitter, LinkedIn, Instagram |
| Lifestyle | Balanced, fitness enthusiast |
Who Is Austin Rief?
At his core, Austin Rief is a visionary entrepreneur who has captivated the business world with his strategic mindset and innovative ideas. He is widely recognized as the co-founder and CEO of Morning Brew, a daily business newsletter designed to simplify complex financial and business topics for young professionals. Rief’s ability to stay ahead of the curve and think differently has set him apart as a new-age leader in the world of media and entrepreneurship.
Born and raised in Maryland, Rief’s entrepreneurial mindset was evident early on. While studying at the University of Michigan, he majored in Business Administration and discovered his passion for helping people better understand business news. Together with his friend Alex Lieberman, he laid the foundation for what would later become Morning Brew.
His work ethic and commitment to creating value have turned him into a trusted voice among entrepreneurs, investors, and professionals worldwide. Today, Rief’s name is synonymous with innovation and practical business solutions.
The Birth of Morning Brew
The story of Morning Brew begins in a college dorm room. While at the University of Michigan, Austin Rief and Alex Lieberman noticed a gap in the market: a lack of engaging, digestible business news for young professionals. Determined to fill this void, they launched Morning Brew as a side project.
What started as a daily email to a few dozen subscribers quickly gained traction, thanks to its conversational tone, relatable content, and focus on simplifying business news. Rief’s knack for marketing and audience engagement played a pivotal role in scaling the newsletter into a multi-million-dollar business.
By 2019, Morning Brew had more than 1.5 million subscribers and had become a go-to source for business news. Rief’s dedication to innovation didn’t stop there—he diversified the platform to include podcasts, social media content, and additional newsletters targeting niche industries like marketing and technology.
Austin Rief’s Net Worth
As of 2025, Austin Rief is estimated to have a net worth of $20-$30 million. His wealth primarily stems from his equity in Morning Brew, as well as his role in scaling the company.
The significant boost to his net worth came in 2020, when Insider Inc. (formerly Business Insider) acquired a majority stake in Morning Brew for a reported $75 million. Rief’s entrepreneurial skills and keen business acumen have positioned him as one of the most financially successful young entrepreneurs of his generation.
The Role of the Acquisition
The acquisition of Morning Brew by Insider Inc. was a turning point in Rief’s career. The deal not only validated the hard work and vision behind the company but also enabled it to scale further under the umbrella of a global media giant.
While many entrepreneurs might step back after such a significant acquisition, Austin Rief remained actively involved in the company’s operations. He continued to innovate, expand the platform’s offerings, and engage with its growing audience, ensuring that Morning Brew stayed true to its roots while reaching new heights.
Age and Physical Appearance
As of 2025, Austin Rief is in his late 20s, having been born in the mid-1990s. He is often seen as a polished and professional figure who embodies the modern entrepreneur. With a lean and athletic build, Rief maintains a sharp, approachable appearance that resonates well with his audience.
Rief’s style is understated yet professional, often leaning towards casual business attire. His confident yet humble demeanor makes him relatable, which adds to his appeal as a public figure and internet personality.
Personal Relationships
When it comes to personal relationships, Austin Rief keeps his private life relatively low-key. While he is active on social media, he primarily focuses on professional content rather than personal matters.
However, it’s clear that his relationships with his co-founder Alex Lieberman and his team at Morning Brew have been instrumental in his success. Rief’s ability to build and maintain strong professional connections has been a cornerstone of his entrepreneurial journey.
Physical Appearance and Lifestyle
Outside of his professional life, Austin Rief leads a balanced and intentional lifestyle. He is known for his commitment to fitness and often shares glimpses of his workout routines on social media. His ability to maintain a healthy work-life balance is a testament to his disciplined approach to both personal and professional growth.
In his free time, Rief enjoys traveling, reading, and exploring new business trends. His lifestyle reflects his values: curiosity, continuous learning, and a passion for innovation.
Social Media Presence
Austin Rief has a significant presence on platforms like Twitter, LinkedIn, and Instagram, where he shares insights on business, entrepreneurship, and personal growth. His ability to engage with his audience in an authentic and relatable way has made him a trusted voice in the business community.
On Twitter, Rief frequently shares actionable advice and reflections on his journey as an entrepreneur. His LinkedIn profile serves as a hub for his professional achievements and thought leadership. Through his social media platforms, Rief has built a strong personal brand that complements his professional accomplishments.
Lessons from Austin Rief’s Journey
There are several key takeaways from Austin Rief’s entrepreneurial journey:
- Think Differently: Rief’s success with Morning Brew shows the importance of identifying gaps in the market and addressing them innovatively.
- Stay Committed: Despite challenges, Rief remained dedicated to his vision, which ultimately paid off in the form of a successful business.
- Adapt and Scale: By embracing growth opportunities like the Insider Inc. acquisition, Rief demonstrated the importance of adaptability in entrepreneurship.
- Build Strong Teams: Rief’s partnership with Alex Lieberman highlights the value of collaboration and mutual trust in building a successful business.
What’s Next for Austin Rief?
Looking ahead, Austin Rief is poised to continue making waves in the business world. While he remains focused on Morning Brew, he has expressed interest in exploring new ventures, particularly in the realms of media, technology, and education.
With his proven track record and forward-thinking mindset, Rief is likely to remain a key player in the entrepreneurial landscape for years to come.
Conclusion: A Modern Entrepreneurial Icon
Austin Rief is more than just an internet personality—he’s a symbol of what’s possible when innovation meets hard work. From co-founding Morning Brew to navigating its acquisition and beyond, Rief’s journey serves as an inspiration for entrepreneurs around the world.
As he continues to redefine what it means to be a modern entrepreneur, Rief’s story reminds us that success is built on vision, persistence, and a commitment to creating value.
FAQs About Austin Rief
Who is Austin Rief?
Austin Rief is the co-founder and CEO of Morning Brew, a popular business newsletter, and a rising internet personality known for his entrepreneurial insights and innovative approach to media.
What is Austin Rief’s net worth?
Austin Rief’s estimated net worth is between $20-$30 million, primarily from his stake in Morning Brew and its acquisition by Insider Inc.
How did Austin Rief start Morning Brew?
Austin Rief co-founded Morning Brew with Alex Lieberman while studying at the University of Michigan. They created the newsletter to make business news more engaging and accessible for young professionals.
What is Morning Brew?
Morning Brew is a daily email newsletter that delivers business news in a conversational, easy-to-read format. It has become a go-to resource for professionals looking for simplified updates on business and finance.
Where did Austin Rief go to college?
Austin Rief graduated from the University of Michigan in 2017 with a degree in Business Administration.
What role did Austin Rief play in the Morning Brew acquisition?
Austin Rief played a key role in negotiating the acquisition of Morning Brew by Insider Inc. in 2020, which was valued at $75 million.
What is Austin Rief’s social media presence like?
Austin Rief is active on platforms like Twitter, LinkedIn, and Instagram, where he shares business insights, personal experiences, and advice for aspiring entrepreneurs.
Is Austin Rief married or in a relationship?
Austin Rief keeps his personal life private, and there is no public information about his marital status or relationships.
How old is Austin Rief?
Austin Rief is estimated to be 27-28 years old as of 2025, having been born in the mid-1990s.
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